Sample daily email

This is the email an indie iOS or macOS developer sees in their inbox each morning. It uses sample data for three apps so you can see the shape of what's reported -- summary tiles at the top, per-app sales table, top countries, IAP breakdown, and recent reviews.

From: Daily Sales Email <noreply@dailysalesemail.com> · Subject: Daily Report for April 29th, 2026

Daily Sales Email

April 29th, 2026

Daily summary

Proceeds

$1,141.79

Downloads

896

Updates

637

Refunds

MRR

$2,088.43

+$45.41

Subscribers

45,201

+11

In-Trial

104

New reviews

App summary DownloadsTrials ProceedsMRR

Sample app 1 32572 $729.38$1,549.24

Sample app 2 25432 $243.98$539.19

Sample app 3 (no subscriptions) 317- $168.43-

IAP summary ProceedsMRR

Lifetime (one-time)$513.09-

Yearly (subscription)$216.29$1,549.24

Unlockable 1$105.23-

Unlockable 2$63.20-

Top countries Downloads Proceeds

United States (US)411$612.43

United Kingdom (GB)142$184.21

Germany (DE)87$132.05

Japan (JP)61$119.88

Canada (CA)73$93.22

Other (47 countries)122$0.00

Recent reviews

★☆☆☆☆ Sample app 1 · v3.2.1 · US · Apr 29

Crashes on launch after the update

Worked great until I updated to 3.2.1 yesterday. Now it crashes within 2 seconds of launching every time. Tried reinstalling, no luck. Anyone else seeing this?

★★★★★ Sample app 1 · v3.2.0 · GB · Apr 29

Best app in its category

I've tried every alternative on the App Store and this one is by far the most polished. The new subscription tier is well worth it for the cloud sync alone.

★★★★★ Sample app 2 · v1.4 · CA · Apr 29

Exactly what I needed

Simple, fast, no nonsense. Five stars.

What's in the email

Summary tiles -- yesterday's totals across all your apps: proceeds, downloads, updates, refunds, MRR, active subscribers, in-trial count, and new reviews.
App summary table -- one row per app with downloads and proceeds. If subscriptions are enabled, each row also shows trials and MRR underneath, with a day-over-day delta on hover.
IAP summary -- per-IAP proceeds (and per-subscription MRR) for each in-app purchase product.
Top countries -- the five storefronts contributing the most revenue yesterday, with downloads alongside, and an "Other" row that captures the long tail so the column actually sums to the total.
Recent reviews (optional) -- the lowest-rated and highest-rated new reviews across your apps with title, content, app version, country, and date.

Notes about this sample

The numbers, app names, and reviews above are fabricated for illustration. Your real email will reflect your own apps, currency, and metric selections from the account page. Subscription rows show "-" for apps with no subscription product (the indie-friendly case). The day-over-day delta is suppressed on days where Apple's subscription report hasn't shipped yet, rather than fabricating a meaningless comparison.

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