Daily Sales Email vs Appfigures
Last updated: April 30, 2026 · Written by the team behind Daily Sales Email -- we'll be honest about what each tool does well.
Both Daily Sales Email and Appfigures sit downstream of the App Store Connect data you already have. They are not the same kind of product, though, and the right choice depends on whether you want a full analytics platform or just yesterday's numbers in your inbox.
The short version
What each one is, in one paragraph
Appfigures
A long-running App Store and Google Play analytics platform (founded 2010+) with a web dashboard, mobile apps, exports, review monitoring with sentiment tagging, ASO keyword tracking, ad-attribution, and team plans. Multiple paid tiers covering hobbyists through enterprise. If you want a single dashboard to live in for everything App Store-related, Appfigures is one of the most established options.
Daily Sales Email
An email service for indie iOS and macOS developers. Each morning we pull your previous day's App Store Connect Sales and Trends report using a read-only API key you provide, render it into a single email -- proceeds, downloads, MRR, active subscribers, trial conversions, refunds, top countries, recent reviews -- and send it to your inbox. There is no dashboard to log into; the email itself is the product. Currently free.
Side-by-side
| Daily Sales Email | Appfigures | |
|---|---|---|
| Primary surface | Daily email | Web dashboard + mobile app |
| Stores covered | Apple App Store (iOS, iPadOS, macOS, watchOS, tvOS, visionOS) | Apple App Store + Google Play + Microsoft Store + Amazon |
| Read-only API key (no SDK in your app) | Yes | Yes |
| Daily revenue email | Built-in, central feature | Available on paid tiers |
| Per-app trial / MRR breakdown | Yes, in the daily email | Yes, in the dashboard |
| Country-level revenue breakdown | Top countries shown in the email | Full geographic dashboards |
| Reviews monitoring | Latest 1-star and 5-star reviews shown in the daily email | Full review-tagging, sentiment, response workflow |
| ASO keyword tracking | No | Yes |
| Ad-attribution / Apple Search Ads integration | No | Yes |
| Team accounts / multi-user | Email can go to multiple recipients (single account) | Multi-user team plans |
| Pricing | Free | Paid tiers, see their pricing page -- starts low, scales with team size and store count |
| Best fit | Indie devs with a few apps, want a daily inbox glance | Teams or businesses managing apps as a primary product |
Where Appfigures is genuinely better
- Multi-store coverage. If you ship to Google Play, Microsoft Store, or Amazon as well as Apple, Daily Sales Email won't help -- we are App Store only. Appfigures gives you one normalized view across all stores.
- Historical analysis. Appfigures stores your data over time and lets you slice it. Daily Sales Email re-fetches each morning and doesn't maintain a historical mirror -- the daily email is a snapshot, not a database you can query.
- ASO and competitor intelligence. Keyword ranking, competitor tracking, ad attribution, sentiment-tagged review search -- those are core Appfigures features and not in scope for Daily Sales Email.
- Team workflow. If you have a marketing person, a finance person, and a developer all needing access with different views, Appfigures is built for that. Daily Sales Email forwards the same email to multiple recipients; that's the extent of "team support."
Where Daily Sales Email is genuinely better
- Cost. Free, indefinitely. No paid tier required for the daily email.
- Friction. No dashboard to log into. If you skim two emails a week and that's enough, that's enough -- you don't need a daily web habit.
- Surface area. One product, one job. We pull four App Store Connect endpoints and render an email; that's it. No data warehousing, no third-party trackers, no SDKs in your app.
- Indie focus. The defaults -- per-app rows, MRR delta, top countries, latest 1- and 5-star reviews -- are aimed at solo developers and small teams who want to know "what happened yesterday" without hunting.
Can you use both?
Yes, and quite a few people do. Both tools are read-only consumers of your App Store Connect Sales and Finance API keys -- generating one for each is fine and Apple's rate limits are not tight enough to be a concern at indie scale. A common pattern: Daily Sales Email for the morning glance, Appfigures (or similar) when you want to drill into a specific period or run an ASO experiment.
What this comparison doesn't tell you
Specific Appfigures pricing changes periodically -- check their pricing page for current numbers. Specific Appfigures feature availability depends on tier; if a particular feature matters, confirm it's included in the tier you're considering. We've tried to be accurate as of the date at the top of this page, but if you spot something out of date or unfair, tell us and we'll fix it.
Try Daily Sales Email
If "yesterday's numbers in my inbox" is what you want, you can sign up free and have your first daily email tomorrow morning. See what the email looks like first if you'd rather preview.