Frequently asked questions
Everything you might want to know about Daily Sales Email before connecting your App Store Connect account.
On this page
- What is Daily Sales Email?
- What data does it pull from App Store Connect?
- Is my App Store Connect API key safe?
- How do I create the App Store Connect API key?
- Where do I find my Vendor ID?
- When is the daily email sent?
- Can I send the email to multiple addresses?
- Do you support weekly, monthly, or yearly summaries?
- Does it work for macOS apps as well as iOS?
- Does it support subscriptions, trials, and MRR?
- Can I see proceeds in my own currency?
- Can I choose which fields appear in the email?
- What happens on a day with no sales?
- How much does it cost?
- How do I delete my account?
- How do I stop receiving the email?
- Why are some metrics a day behind?
- How do I get help if something is broken?
What is Daily Sales Email?
Daily Sales Email is a service for indie iOS and macOS developers. Each morning it pulls your previous day's sales data from App Store Connect and emails you a summary -- proceeds, downloads, refunds, MRR, active subscribers, trial conversions, and recent reviews -- without you having to log into the App Store Connect dashboard. Weekly, monthly, and yearly summaries are also available.
What data does it pull from App Store Connect?
Daily Sales Email reads four types of report from the App Store Connect Sales and Trends API:
- Daily sales report -- units sold per app, refunds, developer proceeds, country breakdown, product type (download / update / IAP).
- Subscription report -- active standard-price, introductory, and free-trial subscriptions per subscription product, with proceeds.
- Subscription event report -- conversions and renewals (used for trend math).
- Customer reviews -- new reviews from the public iTunes RSS reviews feed, across multiple App Store storefronts.
That is the full extent of what we read. We do not access in-app purchase content, your apps' source binaries, your company information, banking details, or anything outside the Sales and Trends and customer-reviews surface.
Is my App Store Connect API key safe?
Your private key is encrypted at rest using AES-256-CBC before it is written to our database. The plaintext key only exists in memory while a daily report is being fetched, then is discarded. We never log keys, never email them, and never share them with third parties. See the Security page for the full details, including how to rotate or revoke a key at any time.
How do I create the App Store Connect API key?
You generate the key inside App Store Connect itself, under Users and Access > Integrations > Sales and Finance (formerly under Keys). You'll need three things on Daily Sales Email's setup page:
- Issuer ID -- shown above the key list on the same App Store Connect screen.
- Key ID -- the 10-character identifier shown next to your generated key.
- Private key (.p8 file) -- a one-time download Apple provides when you create the key. Paste its contents into the text area on the Daily Sales Email account page.
The "Sales and Finance" key role is sufficient. We do not need or request "Admin" or "App Manager" privileges.
Where do I find my Vendor ID?
Inside App Store Connect, click Payments and Financial Reports. The numeric Vendor ID (eight digits) is shown at the top of the page. It identifies which seller account the reports belong to and is required because a single Apple ID can be associated with multiple paid-app agreements.
When is the daily email sent?
The daily email is sent shortly after Apple makes the previous day's sales report available -- typically between 10:00 and 14:00 UTC. You'll usually have it in your inbox by mid-morning local time in North America and Europe. If Apple's report is delayed, we retry every five minutes until it arrives, then send.
Can I send the email to multiple addresses?
Yes. On the account page, the "Send email to" field accepts a comma-separated list of recipient addresses. Useful for sending to your own inbox plus your accountant, co-founder, or a shared support inbox.
Do you support weekly, monthly, or yearly summaries?
Yes. In addition to (or instead of) the daily email, you can opt in to weekly, monthly, and yearly summary emails. Weekly emails arrive on Mondays for the previous week. Monthly emails arrive on the 1st of the month for the previous month. Yearly emails arrive in early January for the previous year.
Does it work for macOS apps as well as iOS?
Yes. The App Store Connect Sales and Trends API returns data for iOS, iPadOS, macOS, watchOS, tvOS, and visionOS apps in a single report. Whatever's on your account shows up.
Does it support subscriptions, trials, and MRR?
Yes. If you opt in to subscription details on the account page, the daily email shows MRR, active subscriber count, and active free-trial count for every subscription product, plus a day-over-day delta for each. Yearly subscription proceeds are normalized to monthly equivalent so MRR is directly comparable across products with different billing cadences.
Can I see proceeds in my own currency?
Yes. Apple reports proceeds in the local currency of each storefront. You select your preferred display currency on the account page and Daily Sales Email converts everything using daily exchange rates. USD, EUR, GBP, CAD, AUD, JPY, and 130+ other currencies are supported.
Can I choose which fields appear in the email?
Yes. You can independently toggle Proceeds, Downloads, Updates, Refunds, MRR, Subscribers, In-Trial counts, and the recent-reviews block. The summary tiles at the top of the email and the per-app columns adjust to match.
What happens on a day with no sales?
If a given day has no sales for any of your apps, Apple's report comes back empty. We skip the daily email for that day rather than send you a "$0 / 0 downloads" email. As soon as activity resumes, the daily email starts again.
How much does it cost?
Daily Sales Email is currently 100% free for everyone -- no credit card, no usage limits, no premium tier locked behind a paywall. If we ever introduce a paid tier in the future, existing users will get at least 30 days' notice and the daily email will keep working through the notice period. See the pricing page for the full statement.
How do I delete my account?
From the account page, click "Delete account" and confirm with your password. The account is marked for deletion and a background job removes your records (user, ITC settings, encrypted authentication, advertisement entry) at the next administration cycle, typically within five minutes. Once deleted, your data is gone -- there is no recovery.
How do I stop receiving the email?
Every Daily Sales Email contains an Unsubscribe link in the footer. Clicking it removes that specific recipient address from the send list. If you want to disable email entirely without deleting your account, log in and uncheck the daily/weekly/monthly/yearly toggles on the account page.
Why are some metrics a day behind?
Apple's Sales and Trends report for day N typically becomes available between 10 and 14 UTC on day N+1. Subscription reports for the same day occasionally lag by an additional 24 hours. When yesterday's subscription report has not arrived yet, we still send the daily email but mark the day-over-day MRR/Trials delta as unavailable rather than fabricate a comparison.
How do I get help if something is broken?
The fastest path is the Contact page. We typically reply within one business day. If you're seeing a specific error in the email, please include the date and your account email; that's enough for us to find your record in the logs.