Posted by Kyle Hankinson May 1st, 2026
The daily email got a handful of substantive improvements over the last few weeks. We want to write them down in one place so it's easy to see what's new without hunting through release notes you never asked for.
Each daily email now includes a Top countries table showing the five storefronts contributing the most proceeds yesterday, with downloads alongside, and an Other (N countries) row that sums the long tail so the column actually adds up to the totals at the top of the email.
Why this matters: most indie apps have a long tail of revenue from countries you don't think about often. A weekend spike in Brazil or Japan is the kind of signal that's easy to miss in a single-number summary but obvious when you can see the country split.
If you've enabled review tracking on your account, the daily email now shows up to three of the lowest-rated and three of the highest-rated new reviews from across your apps. Each row has stars, the app name, version, country, date, title, and a content excerpt. Reviews you've already seen in a previous email don't show up again -- we keep a small dedup memory per user so the same review never appears twice.
This is the surface where the email earns its place in your morning routine. A 1-star review from a confused customer is the kind of thing you want to react to today, not when you happen to log into App Store Connect next week.
The per-app and summary MRR and Trials numbers now include a day-over-day delta -- something like +$45.41 since yesterday, -2 since yesterday, or no change -- with a subtle blue/red color cue.
The honest part: Apple's subscription reports occasionally lag a day or two behind the sales report. When yesterday's subscription data hasn't arrived yet, we now suppress the delta entirely rather than fabricating a comparison against zero. You'll see today's value but no since yesterday line. We'd rather be silent than wrong.
The IAP summary table now shows MRR per subscription IAP alongside the Proceeds column. A Lifetime IAP shows $X / - (no MRR because it's one-time); a Yearly subscription IAP shows $X / $Y with the same delta treatment. One-time IAPs continue to show just the Proceeds.
For desktop and webmail readers (Gmail web, Outlook web, Apple Mail desktop), hovering on a Downloads or Proceeds cell now shows a small tooltip with the breakdown:
Downloads: 325
Trials: 72 (+4 since yesterday)Mobile clients don't render hover tooltips, so the visible numbers stay self-explanatory; the tooltip is bonus detail for desktop readers who want it.
The shape of the email hasn't changed. It's still one piece of mail per day, no dashboard, no dependency on logging into anything. We just used the surface better. If you want to see the new layout in action without setting up an account, the sample email page renders a live example.